Klépierre Brand Venture official partner of the Grand Prix des Marques Automobiles
Klépierre Brand Ventures, the Klépierre group's short-term retail department, was yesterday an official partner at the 12th edition of the Grand Prix des Marques Automobiles. This event, organized by Kantar and Le Journal de l'Automobile, rewards each year the car constructors who, according to the study carried out by Kantar Car 360°, benefit from the greatest commitment of their customers.
For Klépierre, the automobile sector represents an opportunity to attract visitors and to partner with an industry that is generally not well represented in shopping malls. Thanks to Klépierre Brand Ventures' teams, many pop-up stores are set up in the Group's shopping centers to showcase the latest models from the constructors. Thus, the shopping mall becomes a new step in the car buying process, closer to its consumers and offers a new experience.
On this occasion, Gwenola Galippe de Legge, Director of Klépierre Brand Ventures, awarded BMW with the Innovation Award, which recognizes the best constructor according to the following criteria: connected embedded services, mobility application, new point of sale formats, innovation in customer relations and new vehicle concepts.